Shangfang Large Seal Script بستهبندی اسباببازی بلوکهای ساختمانی by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی بستهبندی Competition Category.
برنزبستهبندی· 2024
Shangfang Large Seal Script بستهبندی اسباببازی بلوکهای ساختمانی
by Beijing Xingchen Wanqian Technology
Client: Beijing Xingchen Wanqian Technology Co., Ltd
جایزه برنزی A' Design Award Winner in بستهبندی Category
Verified Award Winner
Verify Award Status for #154807The Design
About Shangfang Large Seal Script بستهبندی اسباببازی بلوکهای ساختمانی
شانگفانگ خط مهر بزرگ یک جعبه هدیه است که برای یک اسباببازی بلوکهای ساختمانی طراحی شده است. فرم آن از مهر یشمی چین باستان الهام گرفته شده، بنابراین بسته به شکل سینی مربعی با یک درپوش طراحی شده است. درپوش از آکریلیک با حروف طلاکوب ساخته شده و سینی از کاغذ لمسی قرمز با آستری EVA و پشتی مخملی تهیه شده است. شبکههای داخلی هر قطعه را بهطور جداگانه نگه میدارند، بهطوری که قطعه مورد نیاز بهراحتی قابل یافتن است. یک جعبه شفاف داخلی از PVC مات، امکان نمایش اثر مونتاژ شده را فراهم میکند و به بستهبندی کاربرد دومی میبخشد.
The Recognition
About the جایزه برنزی A' Design Award
Shangfang Large Seal Script بستهبندی اسباببازی بلوکهای ساختمانی برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحیهای برجستهای اعطا میشود که با خلاقیت، نبوغ و زیرکی متمایز میشوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاقاند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید میکنند. از Shangfang Large Seal Script بستهبندی اسباببازی بلوکهای ساختمانی انتظار میرود شیئی بسیار ارجمند، ستوده و دوستداشتنی باشد که بهطور چشمگیری حرفهای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویهها را در هنر، علم، طراحی و فناوری در خود جمع میکند و به سبب توجه به جزئیات برجسته است. Shangfang Large Seal Script بستهبندی اسباببازی بلوکهای ساختمانی نیازها را زیبا برآورده میکند، به خواستهها دست میزند، احساسات را مجذوب میسازد و کنجکاوی را برمیانگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case is a gift box package designed for the building block toy Shangfang Large Seal Script. To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning.
- Dimensions & Packaging
- 308mm*308mm*133mm
- Tags
- Building blocks, packaging, philosophy, education, culture
- Production Technology
- The lid of the gift box is made of acrylic with gold stamped letters. The tray is made of red touch paper, EVA-lined and velvet-backed. The inner box is made from frosted PVC and also velvet-backed. The cover of the Instruction Book is cotton with gold stamped letters and patterns.
- Design Challenge
- Size fitting is considered a challenge of design. With a plurality of materials combined, the fabrication processes and size errors are different, so it is required to verify and tune up repeatedly until the right components are obtained. It might take 4-5 revisions and improvements to transit from prototype to finished product. The sustainable design of the package is also a critical factor, including the sustainability of the materials and the reuse value of the package.
- Research
- The packages of most block toys purely pack components which are unfriendly to use and loses the reuse value. Given this, the designer tailors a gridded box for different components, and each grid is a space that permits users to readily find the desired component without mistake. In addition, the outer packaging with the transparent PVC components set inside can function as a display box for the real product, a design tapping into the multipurpose and sustainable value of the toy package.
- Inspiration
- Internal grids store components separately, a design inspired by the thought investigating things and probing into principles proposed by the Ming thinker Zhu Xi, where investigating things is construed as an analysis of things as implied by the categorized storage of components. Probing into things means an understanding of the logic of how things develop. This l motivates users to think about Chinese philosophical thoughts and wise words, and pays a tribute to ancient thinkers.
- Project Duration
- The project commenced in March 2023 in Beijing. It is projected to be completed in September 2023 and released to market in June 2024.
- Operation Flow
- Opening the acrylic lid on top of the box, you will first see two transparent components which are used to fix the assembled words. Then you will see the instruction book in the grooved EVA liner box, a ribbon is attached besides the book for ease of removal and opening the next layer. The component box disposed in the lower part also embedded in the grooved liner box. Each component is neatly stored in a grid with photo shows and dimensional information marked on the top and sides of the box.
- Team Members
- Huang Zhong, Li Jiuzhou, Ren Shengyuan, Wang Mingling
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