Sheng Ming Yue جعبه هدیه کیک ماه by Hu Wan, Li Jianpeng and Shi Xiaoxia is a highly esteemed winner of the very prestigious 2024 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2024
Sheng Ming Yue جعبه هدیه کیک ماه
by Hu Wan, Li Jianpeng and Shi Xiaoxia
Client: Netease Yanxuan Trading Co. Ltd
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #154809The Design
About Sheng Ming Yue جعبه هدیه کیک ماه
در طول جشنواره میان‌پاییز، کیک‌های ماه برای هدیه دادن و مصرف شخصی استفاده می‌شوند. با این حال، با توجه به افزایش تجمل‌گرایی و اتلاف در بسته‌بندی‌ها، تیم طراحی به‌طور آگاهانه یک جعبه هدیه کیک ماه فشرده‌تر و سازگار با محیط‌زیست ایجاد کرد. شنگ مینگ یوئه تصویری از ماه درخشان در حال طلوع بر فراز دریا را به نمایش می‌گذارد که بیانگر اشتیاق مردم چین به تجمع خانوادگی و زیبایی‌ها است، در حالی که ویژگی‌های هدیه‌دهی با کیفیت بالا را حفظ کرده و عمق و کیفیت فرهنگ سنتی چینی را در خود جای داده است. هدف، ارائه راهی با کیفیت بالا و مقرون‌به‌صرفه برای جشن گرفتن این جشنواره است، در حالی که سبک زندگی پایدار را نیز ترویج می‌دهد.
The Recognition
About the جایزه برنزی A' Design Award
Sheng Ming Yue جعبه هدیه کیک ماه برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Sheng Ming Yue جعبه هدیه کیک ماه انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Sheng Ming Yue جعبه هدیه کیک ماه نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
- Dimensions & Packaging
- Width：200mm x Depth:110mm x Height：255mm
- Tags
- Oriental Aesthetics, Package Design
- Production Technology
- As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture. - Design Challenge
- The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
- Research
- Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
- Inspiration
- Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
- Project Duration
- The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
- Operation Flow
- The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
- Team Members
- Hu Wan
Li Jianpeng
Shi xiaoxia - Image Credits
- Creative Director Hu Wan
Designer Li Jianpeng
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