Moon and Chess بسته‌بندی کیک ماه by Chen Di and Sun Sheng is a highly esteemed winner of the very prestigious 2024 جایزه آهنی A' Design Award in طراحی بسته‌بندی Competition Category.
آهنبسته‌بندی· 2024
Moon and Chess بسته‌بندی کیک ماه
Client: Jiangsu Huani Cultural and Creative Group Co., Ltd.
جایزه آهنی A' Design Award Winner in بسته‌بندی Category
Verified Award Winner
Verify Award Status for #156458The Design
About Moon and Chess بسته‌بندی کیک ماه
ماه و شطرنج جعبه هدیه کیک ماه است که برای جشنواره نیمه پاییز طراحی شده است. این بسته‌بندی نقوش نقاشی چینی «سوجوی مرفه» را با فرهنگ شطرنج ترکیب می‌کند. رنگ آبی به عنوان رنگ اصلی به کار رفته و با نارنجی، خطوط نرم و الگوهای ریزکاری‌شده تکمیل می‌شود. جعبه بیرونی باز می‌شود و به یک میز تبدیل می‌شود و جعبه داخلی روی آن قرار می‌گیرد تا برای سرو چای استفاده شود. با برگرداندن روی میز، یک صفحه شطرنج نمایان می‌شود که مهره‌های شطرنج را می‌توان برای بازی روی آن چید. استفاده از مواد قابل بازیافت و پوشش ضدآب باعث کاهش زباله می‌شود. ابعاد جعبه ۳۰ در ۲۰ در ۵ سانتی‌متر است.
The Recognition
About the جایزه آهنی A' Design Award
Moon and Chess بسته‌بندی کیک ماه برنده جایزه آهنی A' Design Award است، شناختی معتبر که به طراحی‌های خوبی اعطا می‌شود که الزامات حرفه‌ای و صنعتی مورد انتظار از آفرینش‌های خوب طراحی‌شده را برآورده می‌کنند. برندگان آهن مهارت بزرگ، تخصص بالا، درک کارشناسانه و ظرفیت خلاقانه سازندگان خود را نشان می‌دهند. از Moon and Chess بسته‌بندی کیک ماه انتظار می‌رود آفرینشی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که کاربردی و نوآورانه است. این طراحی برنده جایزه آهنی A' Design Award بهترین رویه‌های صنعت را یکپارچه می‌کند و ویژگی‌های فنی شایسته‌ای دارد که با دانش عملی و استعداد پیوند خورده است. Moon and Chess بسته‌بندی کیک ماه به سبب دقتش محترم است و برای عرضه بهبودهای کیفیت زندگی که به بهتر شدن جهان کمک می‌کنند طراحی شده است.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
- Dimensions & Packaging
- Length:30cm
Width:20cm
Height:5cm - Tags
- Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
- Production Technology
- Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
- Design Challenge
- In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship." - Research
- Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
- Inspiration
- The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
- Project Duration
- Time: 20230601-20230920
Address: Suzhou - Operation Flow
- The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
- Patents
- none
- Team Members
- Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing - Image Credits
- Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.
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