Avoya بسته‌بندی شیشه‌ای by Sule Esra Cetinkaya is a highly esteemed winner of the very prestigious 2025 جایزه برنزی A' Design Award in طراحی بسته‌بندی Competition Category.
برنزبسته‌بندی· 2025
Avoya بسته‌بندی شیشه‌ای
Client: Avoya
جایزه برنزی A' Design Award Winner in بسته‌بندی Category
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The Design
About Avoya بسته‌بندی شیشه‌ای
بطری آب معدنی آویا تجسم پاکی، تعادل و تجدید حیات است. فرم باریک و صیقلی آن ضمن نمادپردازی روانی آب، ارگونومی را ارتقا می‌بخشد. برچسب آن دارای نمادهای دایره‌ای ظریفی است که چرخه‌های تجدید و ماهیت نیروبخش آب سرشار از مواد معدنی را نشان می‌دهد. این بطری که از شیشه‌ی اکسترا فلینت باکیفیت بالا و با گزینه‌های رنگی فیروزه‌ای و سبز ساخته شده، ضمن حفظ محتوای ممتاز خود، زیبایی‌شناسی تصفیه‌شده‌ای را ارائه می‌دهد. تعامل شفافیت و نور، پاکی آن را برجسته می‌کند و ظرافت مدرن را با قدرت ترمیم‌بخش طبیعت درهم می‌آمیزد.
The Recognition
About the جایزه برنزی A' Design Award
Avoya بسته‌بندی شیشه‌ای برنده جایزه برنزی A' Design Award است، شناختی بسیار معتبر که به طراحی‌های برجسته‌ای اعطا می‌شود که با خلاقیت، نبوغ و زیرکی متمایز می‌شوند. برندگان برنز مصنوعاتی بسیار ماهرانه و چشمگیر خلاق‌اند که تجربه گسترده، تخیل و ابتکار طراحان خود را تأیید می‌کنند. از Avoya بسته‌بندی شیشه‌ای انتظار می‌رود شیئی بسیار ارجمند، ستوده و دوست‌داشتنی باشد که به‌طور چشمگیری حرفه‌ای و نوآورانه است. این طراحی برنده جایزه برنزی A' Design Award بهترین رویه‌ها را در هنر، علم، طراحی و فناوری در خود جمع می‌کند و به سبب توجه به جزئیات برجسته است. Avoya بسته‌بندی شیشه‌ای نیازها را زیبا برآورده می‌کند، به خواسته‌ها دست می‌زند، احساسات را مجذوب می‌سازد و کنجکاوی را برمی‌انگیزد.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
- Dimensions & Packaging
- Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
- Tags
- Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
- Production Technology
- Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
- Design Challenge
- The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
- Research
- According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
- Inspiration
- Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
- Project Duration
- The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
- Operation Flow
- Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
- Team Members
- Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch
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