Shangri La Emballage de vin by Pufine Advertising Ltd. Co.

Shangri La Emballage de vin by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2021

Shangri La Emballage de vin

by Pufine Advertising Ltd. Co.

Client: Yunnan Shangri-La Wine Co. LTD

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #111820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangri La Emballage de vin

Shangri La est un design d'emballage pour une série de trois vins rouges. Les étiquettes reprennent les textures traditionnelles de la peinture à l'encre orientale pour évoquer l'écoulement du vin et le tronc d'une vieille vigne. Placés côte à côte, les trois emballages composent un unique tronc sinueux. Chaque emballage porte un animal de la région de production : un papillon pour l'air, un poisson pour l'eau et un pika pour la terre. Les étiquettes sont réalisées en papier de kapok à la surface rugueuse, et le gaufrage recrée la texture d'une vieille écorce. Ce design attire l'attention sur l'art traditionnel et sur l'environnement naturel.

The Recognition

About the A' Design Award d'Argent

Shangri La Emballage de vin est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Shangri La Emballage de vin est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Shangri La Emballage de vin est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions & Packaging: Length:300mm, width:90mm, height:90mm
Tags: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Production Technology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Design Challenge: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Research: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiration: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Project Duration: The project began in October 2019 and will be completed in August 2020
Operation Flow: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Team Members: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,