Treasure Box Chocolate Emballage de chocolat by Mutian Yu

Treasure Box Chocolate Emballage de chocolat by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fer in Art Culinaire Competition Category.

FerArt Culinaire· 2022

Treasure Box Chocolate Emballage de chocolat

by Mutian Yu

Client: Savannah College of Art and Design

A' Design Award de Fer Winner in Art Culinaire Category

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Verified Award Winner

Verify Award Status for #125977

View at A' Design Award Press Release Award Badge

Colors

The Design

About Treasure Box Chocolate Emballage de chocolat

Treasure Box Chocolate est un assortiment de chocolats présenté dans un emballage en forme de coffre au trésor. Le coffret renferme cinq chocolats différents, agrémentés de fruits à coque, de canneberges séchées, de biscuits, de bonbons gélifiés et de bonbons pétillants. Chaque chocolat adopte lui aussi la forme d'un petit coffre au trésor : en ouvrir un révèle à chaque fois un fourrage différent. La boîte mesure 331,5 sur 71,5 sur 58 millimètres et est réalisée selon un procédé de coffret cadeau haut de gamme comprenant la préparation des formes d'impression, l'impression du papier de couverture, l'ennoblissement de surface et le contrecollage. L'intention est de célébrer les petits instants de bonheur.

The Recognition

About the A' Design Award de Fer

Treasure Box Chocolate Emballage de chocolat est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. Treasure Box Chocolate Emballage de chocolat est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. Treasure Box Chocolate Emballage de chocolat est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
Dimensions & Packaging: 331.5mm*71.5mm*58mm
Tags: Snacks, Interaction, Fun
Production Technology: High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
Design Challenge: The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
Research: Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
Inspiration: By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
Project Duration: The project started in September 2019 and finished in November 2019 in Savannah, the United States.
Operation Flow: Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
Image Credits: Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.