Kerloso Wine Emballage de vin by Langcer Lee

Kerloso Wine Emballage de vin by Langcer Lee is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2022

Kerloso Wine Emballage de vin

by Langcer Lee

Client: Litete Brand Design

A' Design Award d'Or Winner in Emballage Category

58,468
Verified Award Winner
Verify Award Status for #130637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kerloso Wine Emballage de vin

Kerloso Wine est un projet d'emballage conçu pour un vin rouge du Chili. L'étiquette illustre la scène que découvrirent les marins lorsqu'ils accostèrent pour la première fois sur l'île de Pâques : statues de pierre, volcan, fleurs, cerf et oiseaux. La bouteille est enveloppée dans un papier naturel imitant le papier de riz, ceinte d'une corde de paille et ornée d'un fragment de pierre bleue naturelle, le même matériau que celui des statues Moai. Le sommet du papier est brûlé à la flamme véritable, si bien que chaque marque est unique. Des couleurs différentes signalent les différents cépages. Une fois enveloppée, la bouteille atteint environ 35 centimètres de hauteur.

The Recognition

About the A' Design Award d'Or

Kerloso Wine Emballage de vin est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Kerloso Wine Emballage de vin est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Kerloso Wine Emballage de vin crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
Dimensions & Packaging: The height of the bottle after wrapping paper is about 35cm
Tags: Wine,packaging,Moai,Origina,paper
Production Technology: The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
Design Challenge: The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
Research: The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
Inspiration: Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
Project Duration: The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
Operation Flow: The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
Patents: Copyrights belong to Langcer Lee, 2021.
Team Members: Client:Warriors Wine
Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Image Credits: Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.