Shijian Chuxin Emballage de thé by Longxiang Li

Shijian Chuxin Emballage de thé by Longxiang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Or in Design d'Emballage Competition Category.

OrEmballage· 2022

Shijian Chuxin Emballage de thé

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award d'Or Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #133749

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shijian Chuxin Emballage de thé

Shijian Chuxin est un projet d'emballage destiné au thé. Le design fait appel à des illustrations inspirées des jardins de thé écologiques du Guizhou, aux grenouilles, aux hirondelles, aux cueilleuses de thé et à la rivière Chishui. Ces illustrations de style chinois traduisent l'écologie de la région de production et confèrent à la marque un langage visuel distinctif, destiné à une clientèle jeune. Le papier d'emballage est réalisé en papier spécial blanc sur lequel sont imprimées les illustrations. La boîte est finalisée par une impression laser et un marquage à chaud doré, et mesure 300 sur 120 sur 80 millimètres. Elle s'ouvre aisément et la simplicité des matériaux se prête à une production en série.

The Recognition

About the A' Design Award d'Or

Shijian Chuxin Emballage de thé est lauréat de l'A' Design Award d'Or, une reconnaissance immensément prestigieuse décernée à des designs de premier ordre, merveilleux et remarquables. Les lauréats Or sont des créations extrêmement innovantes, visionnaires et d'un éclat glamour éblouissant, qui reflètent le génie, la sagesse et la maîtrise de leurs concepteurs. Shijian Chuxin Emballage de thé est censé être une invention très louée, avant-gardiste et monumentale, qui apporte une valeur sans précédent. Ce design lauréat de l'A' Design Award d'Or est un projet spectaculaire et respecté qui sert grandement l'art, la science, le design et la technologie et en repousse les limites. Shijian Chuxin Emballage de thé crée de vifs sentiments de désir, éveille la passion, encourage la créativité et nous fascine.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li