24 Solar Terms Illustration pour application mobile by Baidu Meux

24 Solar Terms Illustration pour application mobile by Baidu Meux is a highly esteemed winner of the very prestigious 2022 A' Design Award de Fer in Mobile Competition Category.

FerMobile· 2022

24 Solar Terms Illustration pour application mobile

by Baidu Meux

Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award de Fer Winner in Mobile Category

12,068

Verified Award Winner

Verify Award Status for #133667

View at A' Design Award Press Release Award Badge

Colors

The Design

About 24 Solar Terms Illustration pour application mobile

Les 24 périodes solaires est un ensemble d'illustrations dynamiques créé pour une application mobile de recherche. Les 24 périodes solaires divisent l'année en intervalles de durée quasi égale et guident l'agriculture et la vie quotidienne en Chine depuis des siècles. Les illustrations recourent aux techniques et aux couleurs de la peinture traditionnelle chinoise pour évoquer les saisons, la température, la météo et la nature vivante. Les utilisateurs accèdent aux pages en recherchant le nom d'une période solaire ou un mot-clé associé. Une section agrégée en bas de chaque page renvoie vers des vidéos, des actualités et des entrées encyclopédiques. Les illustrations s'adaptent à toutes les tailles d'écrans mobiles.

The Recognition

About the A' Design Award de Fer

24 Solar Terms Illustration pour application mobile est lauréat de l'A' Design Award de Fer, une reconnaissance prestigieuse décernée à de bons designs qui répondent aux exigences professionnelles et industrielles attendues de créations bien conçues. Les lauréats Fer démontrent la grande compétence, la haute spécialisation, la compréhension experte et la capacité créative de leurs créateurs. 24 Solar Terms Illustration pour application mobile est censé être une création très estimée, admirée et chérie, pratique et innovante. Ce design lauréat de l'A' Design Award de Fer intègre les meilleures pratiques de l'industrie et présente des caractéristiques techniques compétentes associées à un savoir-faire et à du talent. 24 Solar Terms Illustration pour application mobile est respecté pour sa rigueur et est conçu pour apporter des améliorations de la qualité de vie qui contribuent à faire du monde un monde meilleur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
Dimensions & Packaging: Dynamic 24 can be adapted to all sizes of mobile screens and works well
Tags: Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
Production Technology: Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
Design Challenge: Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
Research: We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
Inspiration: Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
Project Duration: October 2021, within the Baidu App side
Operation Flow: The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
Patents: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
Team Members: Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd