Gatorade GX Patch and APP Application mobile by PepsiCo Design and Innovation

Gatorade GX Patch and APP Application mobile by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Mobile Competition Category.

ArgentMobile· 2022

Gatorade GX Patch and APP Application mobile

by PepsiCo Design and Innovation

A' Design Award d'Argent Winner in Mobile Category

32,787

Verified Award Winner

Verify Award Status for #137260

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade GX Patch and APP Application mobile

Gx est un système d'hydratation personnalisé composé d'une application mobile, d'un patch de sudation et d'une bouteille réutilisable. Le patch de sudation Gx se colle à l'avant-bras et recueille la sueur au cours d'une séance d'entraînement à haute intensité afin de mesurer les pertes en liquides et en sodium. L'application Gx scanne le patch et établit un profil de sudation. À partir de ce profil, l'application recommande des stratégies d'hydratation et d'apport énergétique pour la séance suivante. Neuf formules de capsules Gx, présentant différents niveaux de glucides et d'électrolytes, sont proposées à l'utilisateur. Ces capsules utilisent moins de plastique que les boissons entièrement diluées et non rechargeables.

The Recognition

About the A' Design Award d'Argent

Gatorade GX Patch and APP Application mobile est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Gatorade GX Patch and APP Application mobile est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Gatorade GX Patch and APP Application mobile est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Production Technology: The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
Inspiration: Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.

Read the Press Release