A Garden for All Conception Typographique by Danne Ojeda

A Garden for All Conception Typographique by Danne Ojeda is a highly esteemed winner of the very prestigious 2024 A' Design Award d'Argent in Éducation Competition Category.

ArgentÉducation· 2024

A Garden for All Conception Typographique

by Danne Ojeda

Client: School of Art, Design and Media, Nanyang Technological University, Singapore.

A' Design Award d'Argent Winner in Éducation Category

163,760

Verified Award Winner

Verify Award Status for #154557

View at A' Design Award Press Release Award Badge

Colors

The Design

About A Garden for All Conception Typographique

Ce projet est un projet pédagogique. Il s'agissait d'un travail de conception typographique donné à des étudiants de l'enseignement supérieur de la School of Art, Design and Media, NTU, Singapour. Le travail consistait pour chaque étudiant à concevoir des lettrines formant une famille de polices. Le résultat a été la création par les étudiants de plusieurs familles de polices inspirées de la flore, de la faune et des caractéristiques uniques des Jardins botaniques de Singapour. Les meilleures lettrines ont ensuite été imprimées dans l'ouvrage A Garden For All, publié par la maison d'édition Epigram Books à Singapour.

The Recognition

About the A' Design Award d'Argent

A Garden for All Conception Typographique est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. A Garden for All Conception Typographique est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. A Garden for All Conception Typographique est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Original Drops Caps were inspired on natural elements found in the Singapore Botanic Gardens, Singapore First UNESCO World Heritage Site.
Dimensions & Packaging: Variable dimensions.
Tags: Botanical Garden Singapore, Original Drop Cap Design, Typography, Education, ADM, NTU.
Production Technology: This project originated as part of a teaching assignment in the course 'Typography III'. It is an industry oriented assignment whose outcome is the publishing of the produced typographical works, emulating a real design commissioned scenario. To this effect, a group of students from 'Typography III' course from the School of Art, Design and Media (ADM), were invited to collaborate with Epigram Books under the Creative Direction of Associate Professor Danne Ojeda. Students conducted field research in Singapore Botanic Gardens, after which they created original Drop Caps in the form of contemporary illustrated type designs for the book 'A Garden for All'.
Design Challenge: To find a unique design direction that will respond to the research abstract, to design and develop a coherent typographical system that carries the essence of the various features of the Singapore Botanical Gardens.
Research: To design Drop Caps typographic prototypes, that depict the variety and richness of the Singapore Botanic Gardens, flora, fauna, and any other relevant elements found in situ. This is Singapore First UNESCO World Heritage Site.
Inspiration: TYPOlogy is an educational project. It was an assignment on Typography Design given to tertiary education students from the School of Art, Design and Media, NTU, Singapore. The assignment was for each student to design DROP CAPS as a font family (See images and attached PDF). The outcome was multiple font families created by students and inspired by the flora, fauna, and unique features of the Singapore Botanic Gardens. From this, the best of the best DROP CAPS were printed in the book A GARDEN FOR ALL, published by the prestigious editorial Epigram Books in Singapore (See the last part of the PDF attached with the chapters of A GARDEN FOR ALL, with the original DROP CAPS designed for this book).
Project Duration: The project TYPOLogy: A Garden for all, latest 8 weeks in total. It took place in Singapore, from September to November 2022.
Operation Flow: The Drop Caps are used in the different sections of the book 'A Garden for All', published by Epigram Books, Singapore.
Patents: The copyright rests with the authors.
Team Members: Creative direction of Danne Ojeda.
Image Credits: All design/authors of the Drop Caps and Epigram Books, Singapore