Yellow Crane Tower Emballage d'Eau by Jin Zhang

Yellow Crane Tower Emballage d'Eau by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Design d'Emballage Competition Category.

BronzeEmballage· 2024

Yellow Crane Tower Emballage d'Eau

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award de Bronze Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #154744

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Colors

The Design

About Yellow Crane Tower Emballage d'Eau

Il s'agit d'une eau de source naturelle produite par Yellow Crane Tower. Le designer utilise une approche graphique des caractères pour transcender la frontière entre texte et image, intégrant les 3500 ans d'histoire culturelle de Wuhan dans les trois caractères de Yellow Crane Tower, renforçant ainsi continuellement l'identité de la marque et son ancrage urbain. Le design du bouchon s'inspire de l'immortel à la grue évoqué dans White Cloud Yellow Crane, véhiculant le charme éternel de Yellow Crane Tower.

The Recognition

About the A' Design Award de Bronze

Yellow Crane Tower Emballage d'Eau est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Yellow Crane Tower Emballage d'Eau est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Yellow Crane Tower Emballage d'Eau satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.