Imoment Gamme de Vins Faiblement Alcoolisés by Hu Wan and Li Jianpeng

Imoment Gamme de Vins Faiblement Alcoolisés by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Art Culinaire Competition Category.

BronzeArt Culinaire· 2024

Imoment Gamme de Vins Faiblement Alcoolisés

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award de Bronze Winner in Art Culinaire Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Gamme de Vins Faiblement Alcoolisés

Les jeunes consommateurs ont tendance à consommer des boissons à faible teneur en alcool afin d'obtenir une légère ivresse apportant détente, joie et moments de partage. Pour les aider à mieux vivre leurs propres instants lors de l'ouverture des boissons imoment, l'atout majeur d'imoment réside dans son engagement à créer des moments saisissants, magnifiques et inoubliables au sein de cette gamme faiblement alcoolisée, à travers un design qui se distingue de nombreux produits similaires sur le marché. En conjuguant ivresse visuelle et physiologique, le produit offre une expérience immersive de légère ébriété.

The Recognition

About the A' Design Award de Bronze

Imoment Gamme de Vins Faiblement Alcoolisés est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Imoment Gamme de Vins Faiblement Alcoolisés est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Imoment Gamme de Vins Faiblement Alcoolisés satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng