Aeon Wallet Application Financière Complète par Fourdigit Inc.

Le design Aeon Wallet Application Financière Complète par Fourdigit Inc. est un lauréat très estimé du prestigieux 2024 A' Design Award de Bronze dans la catégorie Mobile.

BronzeMobile· 2024

Aeon Wallet Application Financière Complète

par Fourdigit Inc.

Client : Aeon Financial Service Co., Ltd.

Lauréat du A' Design Award de Bronze dans la catégorie Mobile

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Couleurs

Le Design

À propos de Aeon Wallet Application Financière Complète

Aeon Wallet est un service financier complet fourni par Aeon Group, un conglomérat massif comptant 17 900 magasins et 9 billions de yens de chiffre d'affaires. Il compte 48,24 millions de détenteurs de cartes de crédit et propose divers services financiers en tant qu'entreprise intégrée. Aeon Wallet présente un design simple et facile à comprendre que tout le monde peut utiliser. En suggérant les besoins essentiels en fonction du contexte de l'utilisateur, il offre une expérience personnalisée. Nous avons développé un service financier qui permet aux utilisateurs d'obtenir facilement les informations dont ils ont réellement besoin.

La Reconnaissance

À propos du A' Design Award de Bronze

Aeon Wallet Application Financière Complète est lauréat de l'A' Design Award de Bronze, une reconnaissance hautement prestigieuse décernée à des designs remarquables qui se distinguent par leur créativité, leur ingéniosité et leur sagacité. Les lauréats Bronze sont des artefacts amplement habiles et d'une créativité frappante, qui authentifient la vaste expérience, l'imagination et l'ingéniosité de leurs concepteurs. Aeon Wallet Application Financière Complète est censé être un objet très estimé, admiré et chéri, remarquablement professionnel et innovant. Ce design lauréat de l'A' Design Award de Bronze intègre les meilleures pratiques de l'art, de la science, du design et de la technologie, et est excellent par son souci du détail. Aeon Wallet Application Financière Complète satisfait admirablement les besoins, touche les désirs, charme les sentiments et attire la curiosité.

Les coulisses du design

Dossier de presse

Crédits, membres de l'équipe et détails techniques fournis par le designer.

Propriétés Uniques: Comprehensive financial services provided by Aeon group, a huge conglomerate operating in Japan and Asia with 17,900 stores, 570,000 employees, and sales of 9 trillion yen. Aeon targets suburban/rural residents with limited digital and financial literacy. A user-friendly app redesign aims to cater to all users by customizing information based on their needs. This ensures a personalized experience, minimizing the risk of missing critical information.
Dimensions & Emballage: Our goal is to provide a user-centric experience, including a home UI where users can select defaults, recommendations based on usage, and suggested features even without user selection. We aim to offer a new payment service that differs from conventional services. Additionally, we provide channel options like widget provision to cater to various scenes.
Mots-Clés: Financial, Payment, Card, Bank, Shopping, Disaster
Technologie de Production: The app's framework is "Flutter", enabling efficient and speedy development. The operability and user-friendliness were confirmed at an early stage with implemented functionality, allowing for improvements. Furthermore, "Lottie" was used for some animations, such as tutorials and object interactions, to achieve smooth and unique movements in a lightweight manner.
Défi de Conception: In Japan's payment market, various providers like credit cards, QR code payments, electronic money, and BNPL are vying for space. Many Japanese financial apps aim to become "super apps", yet Japan's cashless ratio stood 36% in 2022, low by global standards. Users need help to keep up with the plethora of options, and Aeon Wallet strives to offer the best experience by providing simple functionalities and clear differentiation from competitors.
Recherche: Surveying other companies' services revealed dissatisfaction and latent needs in current payment and financial services. We also explored the primary functions used by our cardholders, in-store tasks, and usage scenarios for each financial product. Using data from user interviews conducted from concept study to public release, we designed a dynamic, personalized experience that improves literacy and continues to be conveniently used.
Inspiration: We emphasized the importance of catering to individual users. While many Japanese financial apps previously featured crowded screens with numerous functions and ads, our research of 1,300 users revealed that only a limited number of functions were actually being used. To prevent users from overlooking valuable information due to information overload, we proposed a simple design philosophy and an app UX that allows users to customize information and functions as needed.
Durée du Projet: Tokyo, Japan. The concept and visual identity planning started in September 2022, detailed design, development, usability testing, etc., began in December 2022, and the application was released in September 2023.
Flux Opérationnel: We aim to prevent information overload and ensure users get all essential details. Users can customize the UI and skins according to their needs to foster user attachment and usage, and they can quickly grasp their usage status through visual representations and interactions, regardless of their financial literacy. Furthermore, we provide disaster preparedness features in our daily contact services to enhance disaster awareness and ensure smooth actions and peace of mind during emergencies.