Zhang Gong Lao Jiu 1975 Emballage pour spiritueux by Wen Liu

Zhang Gong Lao Jiu 1975 Emballage pour spiritueux by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2026

Zhang Gong Lao Jiu 1975 Emballage pour spiritueux

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #173412

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhang Gong Lao Jiu 1975 Emballage pour spiritueux

Zhang Gong Lao Jiu 1975 est un emballage conçu pour un alcool chinois. La forme d'ensemble s'inspire des sophoras centenaires qui poussent sur le site de la distillerie. Le coffret extérieur est réalisé en pâte de cellulose écologique, et la texture de l'écorce est obtenue par gaufrage plutôt que par impression à l'encre. La bouteille est cuite avec un émail blanc chinois, la transformation en four créant des motifs naturels par endroits. La surface de la bouteille évoque la texture usée des anciennes fosses de fermentation. L'emballage mesure 125 sur 125 sur 290 millimètres.

The Recognition

About the A' Design Award d'Argent

Zhang Gong Lao Jiu 1975 Emballage pour spiritueux est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Zhang Gong Lao Jiu 1975 Emballage pour spiritueux est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Zhang Gong Lao Jiu 1975 Emballage pour spiritueux est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Dimensions & Packaging: 125mm*125mm*290mm
Tags: Natural, Unadorned Simplicity
Production Technology: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Design Challenge: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li