Fenjiu Jujiang Lingqiong Emballage de spiritueux by Wen Liu

Fenjiu Jujiang Lingqiong Emballage de spiritueux by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2026

Fenjiu Jujiang Lingqiong Emballage de spiritueux

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award d'Argent Winner in Emballage Category

22,037
Verified Award Winner
Verify Award Status for #173413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fenjiu Jujiang Lingqiong Emballage de spiritueux

Fenjiu Jujiang Lingqiong est un projet d'emballage destiné à un baijiu, alcool traditionnel chinois. Le couvercle extérieur, dont la silhouette évoque une montagne, rappelle les monts Luliang, berceau de la marque ; il se soulève pour donner accès au flacon qu'il abrite. Ce dernier présente un col étroit et une base effilée, une forme employée dans l'élaboration du baijiu chinois il y a environ six mille ans. Le flacon est façonné à la main en céramique et rehaussé d'un émail pierres précieuses. L'emballage extérieur fait appel au cristal platine ainsi qu'à une coloration métallique à haute température. Sa forme sculpturale invite à une contemplation sous tous les angles.

The Recognition

About the A' Design Award d'Argent

Fenjiu Jujiang Lingqiong Emballage de spiritueux est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Fenjiu Jujiang Lingqiong Emballage de spiritueux est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Fenjiu Jujiang Lingqiong Emballage de spiritueux est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Dimensions & Packaging: 200mmx210mmx480mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Design Challenge: During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li