Guojiao 1573 Emballage de baijiu by Wen Liu

Guojiao 1573 Emballage de baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award d'Argent in Design d'Emballage Competition Category.

ArgentEmballage· 2026

Guojiao 1573 Emballage de baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award d'Argent Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #173415

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Emballage de baijiu

Guojiao 1573 est un emballage en édition limitée conçu pour un baijiu chinois haut de gamme. Le design s'inspire du loong, figure de bon augure dans la culture chinoise. Un travail sculptural en trois dimensions déploie le loong à la fois sur la bouteille et sur l'emballage extérieur, certaines parties de la figure demeurant dissimulées au sein des formes. La bouteille est réalisée selon une technique céramique ancestrale de cuisson au four traditionnel et façonnée à la main. L'emballage mesure 205 sur 170 sur 295 millimètres. Sa forme sereine et raffinée invite le consommateur à explorer et à ouvrir l'emballage.

The Recognition

About the A' Design Award d'Argent

Guojiao 1573 Emballage de baijiu est lauréat de l'A' Design Award d'Argent, une reconnaissance énormément prestigieuse décernée à des designs haut de gamme, superbes et impressionnants. Les lauréats Argent sont des œuvres tout à fait brillantes et extrêmement créatives qui illustrent l'expertise, le talent et la perspicacité remarquables de leurs concepteurs. Guojiao 1573 Emballage de baijiu est censé être une œuvre merveilleuse, une vitrine de savoir-faire, remarquablement professionnelle et profondément innovante. Ce design lauréat de l'A' Design Award d'Argent est une invention très notable et admirée, qui sert l'art, la science, le design et la technologie et en repousse les limites. Guojiao 1573 Emballage de baijiu est une création très enviée qui éveille les désirs, apporte des sentiments positifs et suscite émerveillement et étonnement.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li