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Krastsvetmet Gifts Souvenir Gouden Baren by Proektmarketing +1

Krastsvetmet Gifts Souvenir Gouden Baren by Proektmarketing +1 is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Goud in Kado-artikelen Ûntwerp Competition Category.


GoudKado-artikelen· 2020

Krastsvetmet Gifts Souvenir Gouden Baren

by Proektmarketing +1

Client: Krastsvetmet

A' Design Award yn Goud Winner in Kado-artikelen Category

Colors

The Design

About Krastsvetmet Gifts Souvenir Gouden Baren

Krastsvetmet Gifts is in searje souvenir gouden baren dy't oanbean wurdt as alternatyf foar in jefte fan jild. Der binne trije kolleksjes ûntwikkele. Ien kolleksje brûkt geometryske foarmen basearre op abstrakte skilderkeunst en Art Nouveau-foarmen. In oare kolleksje presintearret abstrakte patroanen dy't tinke litte oan in wetteroerflak, beamskors en wolken. De tredde kolleksje toant it Russyske wapen en de kroan fan it Russyske Ryk en is geskikt foar saaklike kado's. De baren binne makke fan suver goud en pleatst yn ferpakking fan karton en plestik. It ûntwerp past him oan oan ferskillende grutten.

The Recognition

About the A' Design Award yn Goud

Krastsvetmet Gifts Souvenir Gouden Baren is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Krastsvetmet Gifts Souvenir Gouden Baren wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Krastsvetmet Gifts Souvenir Gouden Baren makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Three collections of gold bars were developed.
The creation of the collection of ingots with geometric shapes was based on the abstract paintings of Mondrian, Malevich Suprematism and Art Nouveau luxury.
The collection created on the basis of natural motives presents abstract patterns resembling a water surface, a tree bark and the texture of air clouds.
Ingots with images of the Russian coat of arms and the crown of the Russian Empire form an exclusive collection for country patriots and are suitable for corporate gifts.
Dimensions & Packaging
The plastic packaging is 27 mm х 54 mm. Gold ingots are 100 g, 50 g, 20 g, 10 g and 5 g. The developed design adapts to different sizes.
Tags
gift, gold, packaging, gold bar, ingot, souvenir, Russia, Krasnoyarsk
Production Technology
Ingots are made from a pure gold and placed in packaging that is made from cardboard and plastic.
Inspiration
Souvenir ingots are used as an alternative for the regular money gift. It was important to develop a unique ingot design that will be suitable for different people. The ingots collections were inspired by the art, natural forms and state symbols.
Project Duration
The project started in September 2017 and was completed in November 2017 in Krasnoyarsk, Russia.
Operation Flow
A person can buy this ingot for themselves or as a gift.
Team Members
Creative Agency: Proektmarketing +1
Producer: Alexander Osadchy
Art Director: Maxim Kuldoshin
Designer: Maria Krylova
Illustrator: Maria Savchenko
3D visualization: Nikita Voropaev
3D visualization: David Neldushkin

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