Minimo Kadodoaze by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 A' Design Award yn Brûns in Kado-artikelen Ûntwerp Competition Category.

BrûnsKado-artikelen· 2026

Minimo Kadodoaze

by Rilind Hoxha

Client: Why Agency

A' Design Award yn Brûns Winner in Kado-artikelen Category

10,149

Verified Award Winner

Verify Award Status for #118886

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Minimo Kadodoaze

Minimo is in berne-sieradenkolleksje fan Smaragd 1969, mei de kadodoaze en de folsleine kado-ûnderfining makke troch Why Agency. It konsept is ûntwurpen om it earste kostbere kado fan in bern hinne, wêrby't it momint fan it krijen fan sieraden feroare wurdt yn in boartlike en ûnferjitlike ûnderfining. Neist de sieraden befettet de doaze in stikkerpakket mei ûntwerpen út de gouden kolleksje, in kleurboek, kleurige potleaden en in Minimo Babypaspoart foar nije klanten. Elk elemint stimulearret bern om te ûntdekken, te kreëarjen en har te ferbinen mei de kolleksje bûten de sieraden sels.

The Recognition

About the A' Design Award yn Brûns

Minimo Kadodoaze is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Minimo Kadodoaze wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Minimo Kadodoaze foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili