Settlements Yntegrearre Kampanje troch Pancho Gonzalez

Settlements Yntegrearre Kampanje troch Pancho Gonzalez is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Brûns yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

BrûnsReklame· 2020

Settlements Yntegrearre Kampanje

troch Pancho Gonzalez

Klant: Inbrax

A' Design Award yn Brûns Winner yn de kategory Reklame

14,436

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #103849

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Settlements Yntegrearre Kampanje

Delsettings binne in realiteit oer de hiele wrâld en benammen yn Latynsk-Amearika. Dit reklame-ûntwerp besiket jild op in oare manier te sammeljen en docht dat troch in film te lansearjen dy't úteinlik net bestie. Om in kaartsje te krijen, moasten minsken nei de webside fan 'e film gean om har kaartsjes te keapjen en doe't se dat diene realisearren se dat de film net bestie, sadat se har jild oan 'e stifting donearje koene.

De Erkenning

Oer de A' Design Award yn Brûns

Settlements Yntegrearre Kampanje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Settlements Yntegrearre Kampanje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Settlements Yntegrearre Kampanje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Ofmjittingen & Ferpakking: Trailers, posters, digital ads and social media.
Labels: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Produksjetechnology: Integrated campaign across 5 countries in South America.
Untwerpútdaging: First online collecting campaign done by Techo Latam.
Undersyk: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Ynspiraasje: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Projektdoer: Chile, Peru, Argentina, Brazil and Colombia.
Operaasjestreamferrin: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Patinten: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Teamleden: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Ofbyldingskrediten: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando