Cascahuin Tequilaflesse troch Humberto Garcia

Cascahuin Tequilaflesse troch Humberto Garcia is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Cascahuin Tequilaflesse

troch Humberto Garcia

Klant: Tequila Cascahuín

A' Design Award yn Sulver Winner yn de kategory Ferpakking

15,294

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #110322

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Cascahuin Tequilaflesse

Cascahuin is in flesse ûntwurpen foar tequila. De mûle, ring en hals fan de flesse binne oanpast sadat it sluitsysteem wurket mei in koarken stop. It merkikoan is yn heech reliëf oanbrocht op de hals, wat de ferpakking in karakteristyk segel jout. De glêzen kontener wurdt makke troch blaasfoarmjen, mei natrium-kalsiumglês as basismateriaal. De stop is makke fan selektearre natuerlike koarkkorrels ynkleure mei plantaardige pigminten fan itensklasse. De flesse mjit 70 by 70 by 260 millimeter. It ûntwerp lit him ynspirearje troch prehispaanske ambachten, materialen en it lêzen fan de stjerren.

De Erkenning

Oer de A' Design Award yn Sulver

Cascahuin Tequilaflesse is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Cascahuin Tequilaflesse wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Cascahuin Tequilaflesse is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Ofmjittingen & Ferpakking: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Labels: design, product design, graphic design, art direction, tequila, bottle, visual design
Produksjetechnology: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Untwerpútdaging: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Undersyk: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Ynspiraasje: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Projektdoer: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Teamleden: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Ofbyldingskrediten: All photos: Irving Jimenez & Humberto Vanhuten