Snow Time L Wyn troch Evan Chen and Ziming Guo

Snow Time L Wyn troch Evan Chen and Ziming Guo is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Snow Time L Wyn

troch Evan Chen and Ziming Guo

Klant: Lascaux Design Institute Inc.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

25,577

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #110335

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Snow Time L Wyn

Gu Yue Long Shan is de grutste groep fan tradisjonele giele wyn yn Sina, oprjochte yn 1664. It nije produkt se makke foar Gu Yue Long Shan, bringt it idee fan in genietsje trage tiid. It grafyske ûntwerp is basearre op de begripen wetter, snie, glutinous rys en tiid, dy't essinsjeel binne yn giele wyn, en ferbyldet de pleatslike bergen en wetter om in folslein byld te foarmjen. Foar froulike brûkers ûntwikkele in tinne ferpakking, mei help fan pulp parse film, en kombinearre mei it ynspringen proses, te produsearje in snie wrap gefoel.

De Erkenning

Oer de A' Design Award yn Sulver

Snow Time L Wyn is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Snow Time L Wyn wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Snow Time L Wyn is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Ofmjittingen & Ferpakking: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Labels: logo，packaging，illustrations，graphics
Produksjetechnology: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Untwerpútdaging: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Undersyk: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Ynspiraasje: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Projektdoer: The project was launched in Shaoxing in July 2020.
Operaasjestreamferrin: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Teamleden: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang