Tanaka 1789 X Chartier Sake Blend 001 Primêre Funksje: Ferpakking foar Sakeflessen troch Laurent Hainaut

Tanaka 1789 X Chartier Sake Blend 001 Primêre Funksje: Ferpakking foar Sakeflessen troch Laurent Hainaut is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Tanaka 1789 X Chartier Sake Blend 001 Primêre Funksje: Ferpakking foar Sakeflessen

troch Laurent Hainaut

Klant: Tanaka 1789 X Chartier

A' Design Award yn Sulver Winner yn de kategory Ferpakking

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Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #112010

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Oer Tanaka 1789 X Chartier Sake Blend 001 Primêre Funksje: Ferpakking foar Sakeflessen

Tanaka 1789 X Chartier Sake Blend 001 is de ferpakking foar in searje sake-mingsels. It etiket hat in swart-op-swart roasterpatroan dat ynspirearre is troch de muorren fan de Tanaka Brouwerij, in foarbyld fan Kura-arsjitektuer út de Edo-perioade. It roaster is printe as fernissen om de flesse hinne en is oardere yn in searje seishoeken, in symboal fan aromatyske wittenskip. Swart en wyt wurde brûkt omdat beide merken dizze kleuren hawwe, en swarte flessen binne foarbehâlden foar premium sake. De twa nammen wurde ferbûn yn in krúspatroan troch in dielde letter A.

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Oer de A' Design Award yn Sulver

Tanaka 1789 X Chartier Sake Blend 001 Primêre Funksje: Ferpakking foar Sakeflessen is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Tanaka 1789 X Chartier Sake Blend 001 Primêre Funksje: Ferpakking foar Sakeflessen wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Tanaka 1789 X Chartier Sake Blend 001 Primêre Funksje: Ferpakking foar Sakeflessen is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

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Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Produksjetechnology: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Ynspiraasje: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Teamleden: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

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