Dark Horse Wine Wynferpakking troch Pierre Delebois

Dark Horse Wine Wynferpakking troch Pierre Delebois is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2021

Dark Horse Wine Wynferpakking

troch Pierre Delebois

Klant: E&J Gallo

A' Design Award yn Sulver Winner yn de kategory Ferpakking

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Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #112024

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It Untwerp

Oer Dark Horse Wine Wynferpakking

Dark Horse is in wynferpakking- en brânmerkûntwerp makke foar in Kaliforniaansk wynmerk. It ûntwerp is basearre op in fleksibel systeem dat it hiele ferpakkingsportfolio beslacht en romte lit foar takomstige tafoegings. De labels wurde printe op premium papier yn metallike en matte ôfwurkingen, wat kleur- en smaakoanwizings fersterket. It merkikoan wurdt foar en sintraal op elk label pleatst. De labelyndieling is ienfâldich, sadat de ynhâld fan de flesse yn ien eachopslach te begripen is. It doel is om kwaliteit en smaak dúdlik op it skap út te drukken.

De Erkenning

Oer de A' Design Award yn Sulver

Dark Horse Wine Wynferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Dark Horse Wine Wynferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Dark Horse Wine Wynferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Produksjetechnology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Ynspiraasje: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Teamleden: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

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