Tokinone Fiedselferpakking troch Toshiki Okada

Tokinone Fiedselferpakking troch Toshiki Okada is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2021

Tokinone Fiedselferpakking

troch Toshiki Okada

Klant: Zikkichi Co.,Ltd.

A' Design Award yn Brûns Winner yn de kategory Ferpakking

11,732

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #118715

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Tokinone Fiedselferpakking

Tokinone is in ferpakkingsûntwerp foar Dorayaki, in tradisjonele Japanske gebakje dat makke wurdt troch beanpasta tusken pankoeken te lizzen. De Tokinone-ferzje foeget bûterrjemme en smaken lykas fruit en griene tee ta. It patroan brûkt sân kleuren, ien foar elke smaak, mei willekeurige foarmen dy't in sêfte struktuer suggerearje. De kleuren en foarmen kombinearje âld en nij, Japanske en Westerske ferwizings. De doaze is makke fan net-glânzjend hichtekwaliteitspapier dat oerienkomt mei de struktuer fan it gebak. Elke koeke krijt genôch romte binnen de doaze. Alle dielen binne recyclebere papier en kinne nei gebrûk plat opfâlde wurde.

De Erkenning

Oer de A' Design Award yn Brûns

Tokinone Fiedselferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Tokinone Fiedselferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Tokinone Fiedselferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
Ofmjittingen & Ferpakking: Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm
Labels: Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
Produksjetechnology: The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
Untwerpútdaging: Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
Undersyk: Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
Ynspiraasje: Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
Projektdoer: Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
Operaasjestreamferrin: The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
Teamleden: Brand Manager:Masahito Nunome
Ofbyldingskrediten: All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019