Beer Culture 2020 Merkûndersyksrapport troch Gabriela Maria Straka

Beer Culture 2020 Merkûndersyksrapport troch Gabriela Maria Straka is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

BrûnsReklame· 2021

Beer Culture 2020 Merkûndersyksrapport

troch Gabriela Maria Straka

Klant: Brau Union Österreich AG

A' Design Award yn Brûns Winner yn de kategory Reklame

14,029

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #118582

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Beer Culture 2020 Merkûndersyksrapport

Bierkultuer 2020 is in printe rapport oer bierkultuer yn Eastenryk. It rapport presintearret de resultaten fan in represintative enkête ûnder de Eastenrykske befolking fan 18 jier en âlder, útfierd troch in ûnôfhinklik merkûndersyksynstitút mei online- en telefoanyske ynterviews. Underwerpen binne û.o. it belang fan byspesjaliteiten, drinkgewoanten, duorsume bierproduksje, merktrou en alkoholfrije produkten. Ienfâldige grafiken en symboalen presintearje de sifers op in maklik te begripen manier. It rapport befettet 64 ynhâldspagina's en fjouwer omslachpagina's.

De Erkenning

Oer de A' Design Award yn Brûns

Beer Culture 2020 Merkûndersyksrapport is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Beer Culture 2020 Merkûndersyksrapport wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Beer Culture 2020 Merkûndersyksrapport foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Ofmjittingen & Ferpakking: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Labels: beer culture report, beer culture, beer, market research, Austria
Produksjetechnology: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Untwerpútdaging: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Undersyk: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Ynspiraasje: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Projektdoer: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Operaasjestreamferrin: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Patinten: Copyrights belong to Brau Union Österreich AG, 2020
Teamleden: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Ofbyldingskrediten: Brau Union Österreich AG