Lays Heartwork Advertinsjekampanje by PepsiCo Design and Innovation

Lays Heartwork Advertinsjekampanje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Sulver in Reklame, Marketing en Kommunikaasje Ûntwerp Competition Category.

SulverReklame· 2021

Lays Heartwork Advertinsjekampanje

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award yn Sulver Winner in Reklame Category

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Verified Award Winner

Verify Award Status for #118793

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Heartwork Advertinsjekampanje

Lays Heartwork is in advertinsjekampanje dy't makke is foar it merk Lays yn de tiid fan de Covid-19-pandemy. De kampanje betanket de minsken dy't efter de skermen wurkje yn de wearderekkeatling fan Lays, ûnder oaren boeren, fabryksarbeiders, frachtweinsjauffeurs, detailhannelers en besoargers. Fleurige en optimistyske kleuren wurde kombinearre mei direkte tankberheidsboadskippen op it ferpakkingsûntwerp. Elke ferpakking wurdt in earbetoan oan mienskipsarbeiders dy't selden persoanlik betanke wurde. It doel is om sjen te litten dat sok deistich wurk net allinnich hurd wurk is, mar ek wurk fan it hert.

The Recognition

About the A' Design Award yn Sulver

Lays Heartwork Advertinsjekampanje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Lays Heartwork Advertinsjekampanje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Lays Heartwork Advertinsjekampanje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release