Pepsi Expo 2020 Drankblikje by PepsiCo Design and Innovation

Pepsi Expo 2020 Drankblikje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Platina in Ferpakkingsûntwerp Competition Category.

PlatinaFerpakking· 2021

Pepsi Expo 2020 Drankblikje

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award yn Platina Winner in Ferpakking Category

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Verified Award Winner
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Colors

The Design

About Pepsi Expo 2020 Drankblikje

Pepsi Expo 2020 is in searje drankblikjes yn beheinde oplage, makke om Expo 2020 Dubai te betinken. Trije co-branded ûntwerpen hawwe as tema kâns, mobiliteit en duorsumens. Elk blikje draacht in abstrakte komposysje mei libbene yllustraasjes, skikke om in stilearre sintrale figuer hinne. De yllustraasjes binne flak holden om de bylden iepen te litten foar ynterpretaasje. Elk subtema fertelt in ferhaal dat ûntliend is oan ferskillende kultueren, ûnderfiningen en eftergrûnen. De blikjes binne bedoeld as in finster nei de takomst en as in manier om petear op wrâldskaal oan te moedigjen.

The Recognition

About the A' Design Award yn Platina

Pepsi Expo 2020 Drankblikje is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Pepsi Expo 2020 Drankblikje lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Pepsi Expo 2020 Drankblikje is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi EXPO 2020 Dubai LTO cans represent a window into the future, envisioning how opportunity, mobility and sustainability converge in a world of different cultures, experiences and backgrounds. With these eye-catching, thought-provoking designs, we are excited to stimulate conversation on a global scale. The brief was to create three limited edition specially themed designs co-branded with Pepsi x Expo, to commemorate Expo 2020 Dubai and the three subthemes of opportunity, mobility and sustainability.
Tags: Packaging, Beverage
Inspiration: The abstract compositions feature vibrant illustrations around a stylized central figure that have been deliberately kept flat to encourage open-ended imagination. The design recognizes how the future could look very different from one person to another, and every subtheme embedded in each design tells a unique story based on different cultures, experiences and backgrounds.
Team Members: PepsiCo Design & Innovation

Read the Press Release