Grundig Heinzelmann Limited Edition Promoasje-animaasjefilm by Digital Panorama

Grundig Heinzelmann Limited Edition Promoasje-animaasjefilm by Digital Panorama is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Platina in Film, Fideo en Animaasje Ûntwerp Competition Category.

PlatinaFilm· 2021

Grundig Heinzelmann Limited Edition Promoasje-animaasjefilm

by Digital Panorama

Client: Digital Panorama

A' Design Award yn Platina Winner in Film Category

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Verified Award Winner

Verify Award Status for #118526

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Heinzelmann Limited Edition Promoasje-animaasjefilm

Grundig Heinzelmann Limited Edition is in promoasje-animaasjefilm makke foar in radio ynspirearre op in histoarysk ûntwerp. De Heinzelmann-radio waard yn 1946 yntrodusearre as in houten kastradio boud sûnder buizen. De film jout dit erfgoed in nije ynterpretaasje troch in wrâld fan hout en boarstele metaal yn harmony. Alle eleminten waarden yn trijediminsjonale romte modellearre en animearre mei kompjûtergrafiken. De film duorret sechstich sekonden yn folsleine hege definysje en einiget yn in keamer mei in retro mar dochs moderne sfear.

The Recognition

About the A' Design Award yn Platina

Grundig Heinzelmann Limited Edition Promoasje-animaasjefilm is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Grundig Heinzelmann Limited Edition Promoasje-animaasjefilm lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Grundig Heinzelmann Limited Edition Promoasje-animaasjefilm is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Dimensions & Packaging: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Tags: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Production Technology: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Design Challenge: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Research: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspiration: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Project Duration: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Operation Flow: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patents: Copyrights belong to Arcelik A.S, 2019
Team Members: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Image Credits: Video Credits: Emre GOREN