My Coin 3D-animaasje by Sungkyun Bae is a highly esteemed winner of the very prestigious 2021 A' Design Award yn Platina in Film, Fideo en Animaasje Ûntwerp Competition Category.

PlatinaFilm· 2021

My Coin 3D-animaasje

by Sungkyun Bae

Client: Studio Room

A' Design Award yn Platina Winner in Film Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About My Coin 3D-animaasje

My Coin is in koarte trijediminsjonale animearre film oer de betsjutting fan wearde. It ferhaal folget in jonge dy't in munt yn in rioel falle lit. In rike man sjocht de jonge en biedt in goudstaaf oan yn plak fan de ferlerne munt. Foar de jonge is it goud allinne in middel om de munt werom te krijen, wylst de man goud as de gruttere priis sjocht. De film lit sjen dat elke persoan in oare standert fan wearde hat. My Coin is makke mei kompjûteranimaasjesoftware, wêrmei't de personaazjes en harren aksjes oerdreaun wurde koenen foar dramatysk effekt.

The Recognition

About the A' Design Award yn Platina

My Coin 3D-animaasje is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. My Coin 3D-animaasje lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. My Coin 3D-animaasje is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A boy drops a coin into the sewer. A rich man finds such a boy and approaches. A wealthy man who knows the situation puts out expensive gold bullion instead of a coin to the boy.
Dimensions & Packaging: Digital 3D computer animation
Tags: 3Danimaiton, maya, coin, value, shortanimation, 3D, boy, oldman
Production Technology: 3D Computer animation
Design Challenge: Challenges on whether it is possible to produce 3D animations that can effectively deliver content within a short period of time.
Research: Research and expression of each person's values
Inspiration: Because gold is very expensive, people generally prefer it to cheap coins, but in terms of boys' value standards, gold was just a tool to get out coins. Everyone has a different standard of value.
Project Duration: The project started in march 2017 in Bournemouth university and finished in march 2017 in Bournemouth university
Operation Flow: I made 3D animation using Maya program. Through 3D animation, we were able to exaggerate the character's behavior and express what we wanted to deliver more dramatically.
Team Members: Sungkyun Bae
Huy Bui
Micjelle Trapani
Reka Kadar
Tony Lewin
Xue Han