2021 Kids Channel Ident Promo Tvc-Animaasje by Cheng-Hsuan Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Platina in Film, Fideo en Animaasje Ûntwerp Competition Category.
PlatinaFilm· 2023
2021 Kids Channel Ident Promo Tvc-Animaasje
Client: 27 Design Co., Ltd.
A' Design Award yn Platina Winner in Film Category
Verified Award Winner
Verify Award Status for #142918The Design
About 2021 Kids Channel Ident Promo Tvc-Animaasje
De ferbylding fan bern is altyd prachtich einleaze. Dêrom, yn termen fan ekspresje, mingje ûntwerpers ek ferskate rike kreative media en ferbine elke styl en de krusing fan ferbylding en realiteit tûk mei de boartlike stimmen fan bern. Se litte bewust it boartersguodfleantúch dat oarspronklik makke is troch bern yn 'e echte omjouwing ôfnimme as wie it ta libben kaam, de grinzen tusken realiteit en ferbylding ferbrekke, en symbolisearret de geast fan' e kanalen fan 'e bern dy't de ferbylding altyd makket.
The Recognition
About the A' Design Award yn Platina
2021 Kids Channel Ident Promo Tvc-Animaasje is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. 2021 Kids Channel Ident Promo Tvc-Animaasje lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. 2021 Kids Channel Ident Promo Tvc-Animaasje is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We mixed plenty of creative materials to show this shot. Along with the joyful voice of children, we use transition into each style and the boundary of imaginary and reality. We let the toy airplane handmade by children takes off in the end, just like their imagination comes true in the real life, breaking through the boundary of imagination and reality, which symbolized the channel content always let your imagination come true.
- Dimensions & Packaging
- We made the characters in the channel transfer to different styles, as if children have different interpretations of things.
- Tags
- Animation, Cel, Motion Graphic, 3D Animation, kids channel, promo video
- Production Technology
- We made the characters in the cartoon show transfer to the styles that fit the children's imaginary world. Through the transition of different materials ,we can see the possibility from children’s sight.
Mixed plenty of creative materials and used transitions to link up the boundary of imaginary and reality, which make people feel that their imagination comes true. - Design Challenge
- We made the characters in the kid’s channel transfer to different styles, as if children have different interpretations of things. Children will find out that their imagination can run to plenty of possibilities by the animation.
- Research
- Children are always curious about many things and let the things become what they imagine during their growth period. So we use the concept as the frame of brainstorming. We hope to let children feel related to it, and can perform their curiosity and imagination bravely.
- Inspiration
- The imagination of children is wonderful and unlimited, and the source which could be helpful to the imagination, is always a novel and enjoyable thing that are accompanied with them during their growth period.We use the concept as the frame of brainstorming, and start from letting the imagine characters who is accompanied with children in a long term, putting each cartoon characters who is loved by children in the whole new season.
- Project Duration
- The project started in May 2020 and finished in December 20220 in Taiwan
- Operation Flow
- Start from the characters who are accompanied with children for a long time in the kid’s channel, putting them into the fun imagination of their lives. Have an adventure in an imaginary world by following the sight of children.
- Team Members
- Director: Cheng-Hsuan Lin
Producer: Sunber Lo, Shao-Chuan Hsu
Art Director: Qian-Han Chen
Designer: Qian-Han Chen, Bonnie Lu, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao
Animator: Bonnie Lu, Chung-Yi Wu, Xiao-Man Lin, Sheng Ting Wu, Wuxi Wang, Chih Hung Ling
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
String Recording: Zen Chien, Chris Chen , Company: 112F Recording Studio - Image Credits
- Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
String Recording Studio: 112F Recording Studio
Voice Over Boy: Yi-Le Fu
Voice Recording Studio: Fullight Music Recording Studio
Voice Recording Engineer: Hsiao-Chin Lin
Score Mixer & Dubbing Mixer: Hsiao-Chin Lin
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