Portal Beoplay Reklamekampanje by Kutuko Studio

Portal Beoplay Reklamekampanje by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Platina in Film, Fideo en Animaasje Ûntwerp Competition Category.

PlatinaFilm· 2023

Portal Beoplay Reklamekampanje

by Kutuko Studio

Client: Kutuko Studio SL

A' Design Award yn Platina Winner in Film Category

2,477,997

Verified Award Winner

Verify Award Status for #144874

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Portal Beoplay Reklamekampanje

It is in kampanje om har Beoplay Portal-koptelefoan te befoarderjen. De streamers dielde de produksje om it firale te meitsjen. Under de claim Sound dat jo wrâld foarmje, moasten se 5 senario's meitsje dy't ferwize nei kategoryen fan 'e fideospultsjesektor. Neist it hawwen fan in grutte fisuele ynfloed, waard de ûnderfining ferheven ta in kompetysje foar de lokaasje fan fetisjobjekten ferburgen yn elk frame. It team waard konfrontearre mei in multi-senario-ûntwerp wêryn de protagonist it produkt wie en de ûnderfining fan it brûken dêrfan.

The Recognition

About the A' Design Award yn Platina

Portal Beoplay Reklamekampanje is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Portal Beoplay Reklamekampanje lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Portal Beoplay Reklamekampanje is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Dimensions & Packaging: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tags: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Production Technology: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Design Challenge: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Research: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspiration: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Project Duration: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Operation Flow: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patents: Kutuko Studio SL
Team Members: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Image Credits: Boutique Visual Kutuko Studio, Beoplay Portal, 2022