Alignment to Air 3D-Animaasje by Jin Jeon

Alignment to Air 3D-Animaasje by Jin Jeon is a highly esteemed winner of the very prestigious 2020 A' Design Award yn Platina in Film, Fideo en Animaasje Ûntwerp Competition Category.

PlatinaFilm· 2020

Alignment to Air 3D-Animaasje

by Jin Jeon

Client: Jin Jeon(J2Motion)

A' Design Award yn Platina Winner in Film Category

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Colors

The Design

About Alignment to Air 3D-Animaasje

Wat de animaasje fan kreative letters oanbelanget, begon Jin mei it alfabet A. En, as it giet om 'e konseptstap, besocht hy mear heftige stimmingen te sjen dy't reflektearje op syn filosofy, dy't tagelyk aktyf is, mar tagelyk organisearjend. Underweis kaam hy mei de tsjinstridende wurden deeglik foar syn idee stean op ien of oare manier lykas ôfstimme op loft dy't de titel is fan dit projekt. Mei dat foar eagen presinteart de animaasje krektere en delikate mominten op it earste wurd. Oan 'e oare kant einiget dit mei in frij fleksibele en losse sfear om de lêste brief te manifestearjen.

The Recognition

About the A' Design Award yn Platina

Alignment to Air 3D-Animaasje is in winner fan de A' Design Award yn Platina, in ekstreem prestisjeuze erkenning foar wier útsûnderlike, elegante en prachtige ûntwerpen. Platina-winners binne wûnders fan skepping, tsjûgenissen fan de grinzen fan yntellektuele kreativiteit, en litte it ûnevenaardige profesjonalisme en sjeny fan har ûntwerpers sjen. Fan dizze ûntwerpen wurdt ferwachte dat se de meast ferneamde wurken binne dy't de estetyk fan in tiidrek bepale, bydrage oan it wolwêzen fan de maatskippij en de grinzen fan keunst, wittenskip, ûntwerp en technology ferlegge. Alignment to Air 3D-Animaasje lit in transsendint nivo fan treflikens sjen en makket de wrâld sûnder mis ta in bettere plak mei syn foardielige en weardefolle skaaimerken. Alignment to Air 3D-Animaasje is in winnend wurk fan de A' Design Award yn Platina dat winsken wekker makket, ynspirearret, entûsjasmearret, behaachet en grutte freugde opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As for the personal experimental projects, when starting with the alphabet, A for the typography animation, Jin just came up with the conflicting words in some way such as Alignment to Air which is the title of this project. With that in mind, the animation presents more precise and elaborate moments for the first word.
On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.
Dimensions & Packaging: 1 Video, 29 Seconds, 1080 x 1080 Pixels
Tags: 3D Animation, Motion Design, Mograph, 36Days of Type, A, Photorealistic Rendering
Production Technology: Maxon Cinema 4D for 3D Software
Octane for Render Plugin
Adobe Creative Cloud such as After Effects, Premier Pro, Photoshop, Illustrator, and Audition for Retouch and Composite Tool
Design Challenge: As for the modeling and texturing, it required a great effort to create and map in that this project comes with sophisticated abstract shapes with many layers of them. On top of that, animating was a hard task as well to match up with the complicated geometric forms.
Research: Before diving into gathering reference for the animation, Jin was trying to set the project title first which is Alignment to Air. With the title, he was gathering a wide variety of related images and videos via Google, Pinterest, Behance, Dribble, and Vimeo. Depending on the words, the vibe of the graphics was totally different in that the Alignment comes with more organized and systematic visuals, while the Air literally presents relaxed and easy things.
Inspiration: Many designers are recently working on 36 days, weeks, months of type projects to broaden their perspective and improve skills. Those creatives give Jin much inspiration all the time, and He has also been diving into this. While designers out there usually create this project with either static image or just quite short moving sequences, He likes to make one of a kind animations which could stand for more meaningful moments beyond just the beauty of design.
Project Duration: The project started in March 2020 in New York City and it's an ongoing work via social media and personal online portfolio.
Operation Flow: This animation catches people eyes on the transformation of the alphabet, A by showing its dynamic performance with various visual effects.
Team Members: Jin Jeon(J2Motion): Director, Designer, Animator, Compositor
Image Credits: Image: Jin Jeon(J2Motion)
Video: Jin Jeon(J2Motion)
Sound: Jin Jeon(J2Motion), Motion Array