From Caudat Kofjeferpakking troch Vu Agency

From Caudat Kofjeferpakking troch Vu Agency is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2021

From Caudat Kofjeferpakking

troch Vu Agency

Klant: From CauDat

A' Design Award yn Brûns Winner yn de kategory Ferpakking

12,176

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #122819

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer From Caudat Kofjeferpakking

Fan Caudat is in ferpakkingssysteem foar kofje, produsearre yn formaten fan ien kilogram, 500 gram en 250 gram. It ûntwerp ferfangt it gewoane byld fan kofjebeannen troch grafyske mascottes ynspirearre troch âlde beskavingen en troch Samoaanske tattookeunst. Giel en swart wurde yn ôfmjitten proporsje brûkt om kontrast te meitsjen sûnder visuele ûngemaklikheid. Iepen romte hâldt de lay-out dúdlik en maklik te lêzen. De ferpakkingen wurde printe mei offset en fleksografy op papier, aluminiumfoelje en plastikfilms. It doel is in kofjeferpakking dy't maklik te ûnthâlden is en maklik om oan oaren te beskriuwen.

De Erkenning

Oer de A' Design Award yn Brûns

From Caudat Kofjeferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan From Caudat Kofjeferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. From Caudat Kofjeferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Ofmjittingen & Ferpakking: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Labels: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Produksjetechnology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Untwerpútdaging: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Undersyk: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Ynspiraasje: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Projektdoer: 2020 - Ho Chi Minh City, Vietnam
Operaasjestreamferrin: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Teamleden: Vu agency
Ofbyldingskrediten: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency