Longnanchun Primêre Funksje: Drankferpakking troch Manling Lin

Longnanchun Primêre Funksje: Drankferpakking troch Manling Lin is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2021

Longnanchun Primêre Funksje: Drankferpakking

troch Manling Lin

Klant: Diga Creative Design

A' Design Award yn Brûns Winner yn de kategory Ferpakking

11,309

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #122836

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Longnanchun Primêre Funksje: Drankferpakking

Boektekst: Longnanchun is in ferpakkingsûntwerp foar in searje Sineeske baijiu-sterkedrank. De searje bestiet út trije produkten, neamd ûndernimmer, oprjochter en lieder. Elke flesse draacht in mytysk bist ûntliend oan de muorreskilderingen fan Dunhuang: it fleugelpeard, de fenix en de bewekjende draak. De trije bisten wjerspegelje moed, wjerberte en stânfêstige beskerming. De foarm fan de flesse is ûntliend oan de pipa spile troch de fleanende feeën fan Dunhuang, en de kleuren binne keazen út de muorreskilderingen. De flesse en de dop binne fan keramyk, en de doaze is fan acryl.

De Erkenning

Oer de A' Design Award yn Brûns

Longnanchun Primêre Funksje: Drankferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Longnanchun Primêre Funksje: Drankferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Longnanchun Primêre Funksje: Drankferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Ofmjittingen & Ferpakking: 156mm×156mm×340mm
Labels: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Produksjetechnology: Ceramic bottle, ceramic lid, acrylic box
Untwerpútdaging: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Undersyk: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Ynspiraasje: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Projektdoer: 2020.05.15-2021.09.25
Operaasjestreamferrin: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Teamleden: Manling Lin and Sheng Xie