Pepsi Culture Limited Edition Blikjesearje foar Dranken troch Dennis Furniss

Pepsi Culture Limited Edition Blikjesearje foar Dranken troch Dennis Furniss is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Goud yn de kompetysje-kategory Ferpakkingsûntwerp.

GoudFerpakking· 2021

Pepsi Culture Limited Edition Blikjesearje foar Dranken

troch Dennis Furniss

Klant: Pepsi

A' Design Award yn Goud Winner yn de kategory Ferpakking

35,686

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #123071

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Pepsi Culture Limited Edition Blikjesearje foar Dranken

Pepsi Culture is in limited edition blikjesearje makke foar in frisdrankmerk yn Meksiko. De searje bestiet út seis blikjes om te sammeljen, en elk blikje stiet foar ien Meksikaanske stêd. Lokale ferhalen, tradysjes en keunstferwizings binne oerset yn yllustrative patroanen dy't âlde kulturele symboalen kombinearje mei in hjoeddeiske ûntwerpoanpak. Elk blikje is makke fan aluminium, hat in ynhâld fan 12 ounces en is ôfwurke mei high definition offsetprintwurk. De blikjes wurde apart ferkocht en foarmje mei-inoar in searje dy't de regionale ferskaat wjerspegelet.

De Erkenning

Oer de A' Design Award yn Goud

Pepsi Culture Limited Edition Blikjesearje foar Dranken is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Pepsi Culture Limited Edition Blikjesearje foar Dranken wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Pepsi Culture Limited Edition Blikjesearje foar Dranken makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Ofmjittingen & Ferpakking: 12 Oz Cans, sold individually as a series.
Labels: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Produksjetechnology: High definition offset printing on alluminum
Untwerpútdaging: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Undersyk: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Ynspiraasje: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Projektdoer: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operaasjestreamferrin: Not applicable
Patinten: Not applicable
Teamleden: PepsiCo Design Latin America
Ofbyldingskrediten: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.