Doritos One Kiss One Donation Digitale Reklamekampanje troch Dennis Furniss

Doritos One Kiss One Donation Digitale Reklamekampanje troch Dennis Furniss is in heech wurdearre winner fan de tige prestizjeuze 2021 A' Design Award yn Goud yn de kompetysje-kategory Reklame, Marketing en Kommunikaasje Ûntwerp.

GoudReklame· 2021

Doritos One Kiss One Donation Digitale Reklamekampanje

troch Dennis Furniss

Klant: Doritos

A' Design Award yn Goud Winner yn de kategory Reklame

97,375

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #122993

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Doritos One Kiss One Donation Digitale Reklamekampanje

One Kiss, One Donation is in digitale reklamekampanje makke foar Doritos ta stipe fan de LGBTQ-mienskip. De kampanje noege minsken út om foto's fan harsels te dielen wêrop't se in tút jouwe oan freonen, famylje en leafsten. Elke dielde tút waard omset yn in finansjele donaasje oan de mienskip. De kampanje waard útfierd fia televyzje, sosjale media, onlinekanalen en merkaktivaasjes. Hy waard twa moannen lang aktivearre yn Meksiko en Brazylje en krige reaksjes út de hiele wrâld. It doel wie om minsken te ferbinen yn in tiid fan sosjale ôfstân.

De Erkenning

Oer de A' Design Award yn Goud

Doritos One Kiss One Donation Digitale Reklamekampanje is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Doritos One Kiss One Donation Digitale Reklamekampanje wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Doritos One Kiss One Donation Digitale Reklamekampanje makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Ofmjittingen & Ferpakking: Does not apply
Labels: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Produksjetechnology: We leveraged a marketing mix of TV, social media, online, branded activations.
Untwerpútdaging: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Undersyk: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Ynspiraasje: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Projektdoer: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Operaasjestreamferrin: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Teamleden: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Ofbyldingskrediten: All images are property of PepsiCo International