Ucon Flesse foar mineraalwetter by Chi Forest

Ucon Flesse foar mineraalwetter by Chi Forest is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2022

Ucon Flesse foar mineraalwetter

by Chi Forest

Client: Ucon

A' Design Award yn Goud Winner in Ferpakking Category

49,596

Verified Award Winner

Verify Award Status for #135621

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ucon Flesse foar mineraalwetter

Ucon is in flesse-ûntwerp foar natuerlik mineraalwetter. It boppeste diel fan 'e flesse brûkt stien as it wichtichste fisuele symboal, wylst it ûnderste diel in facettearre ertsfoarm brûkt basearre op in parametrysk trijehoekich flak. De twa dielen foarmje in kontrast en bliuwe as gehiel harmonieus. De snijrânen binne glêd hâlden om in noflike grip te jaan. It etiket is printe mei inket op wetterbasis om de útstjit fan it printproses te ferminderjen, en in pearelmoerfilm toant tekstueren fan swart rots, wite stippen en gouden streken. De flesse mjit 64 by 64 by 220 millimeter.

The Recognition

About the A' Design Award yn Goud

Ucon Flesse foar mineraalwetter is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Ucon Flesse foar mineraalwetter wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Ucon Flesse foar mineraalwetter makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
Dimensions & Packaging: 64mm x 64mm x 220mm
Tags: Branding, Packaging, Can, 3D, Mineral Water
Production Technology: The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free.
Design Challenge: 1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort.
Research: Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
Inspiration: Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky
Project Duration: The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
Operation Flow: From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
Patents: Patents number：2021308675699（Application has been submitted and is under review）
Trademark：42724486
Team Members: Shuo Qu, Yuxin Jia, Xiaolan Xiao, Qian Li, Kaiwen Zhang, Pu Han
Image Credits: Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han