Li Beer Bierferpakking by China Resources Snow Breweries

Li Beer Bierferpakking by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Goud in Ferpakkingsûntwerp Competition Category.

GoudFerpakking· 2022

Li Beer Bierferpakking

by China Resources Snow Breweries

Client: China Resources Snow Breweries

A' Design Award yn Goud Winner in Ferpakking Category

59,800

Verified Award Winner

Verify Award Status for #136752

View at A' Design Award Press Release Award Badge

Colors

The Design

About Li Beer Bierferpakking

Li is in kadoferpakkingsûntwerp foar bier. De glêzen flesse ûntlient syn foarm oan de Shuang-Er-Ni-Yu ierdewurkflesse dy't opgroeven is op it kultureel plak fan Yangshao. Gravueres op it oerflak lykje op tradisjonele wetterrimpels en fiskstripen. Op de ferpakking is in reliëftechnyk tapast, sadat de tekstuer op de taast field wurde kin. Elegante ôfbyldings en argayske lettertypen jouwe in gefoel fan skiednis. De ferpakking wurdt iepene troch it boppeste sluting ôf te skuorren. It ûntwerp fiert de iere skiednis fan it bierbrouwen yn Sina en it tradisjonele Sineeske resept dat brûkt is foar it bier deryn.

The Recognition

About the A' Design Award yn Goud

Li Beer Bierferpakking is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Li Beer Bierferpakking wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Li Beer Bierferpakking makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimensions & Packaging: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Production Technology: The bottle is made of glass.
Design Challenge: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Research: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiration: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Project Duration: The project started in 2020 and finished in June, 2021.
Operation Flow: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.