KGI Bank Bankwebsite by Frog Singapore is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Izer in Webside en Webûntwerp Competition Category.

IzerWeb· 2022

KGI Bank Bankwebsite

by Frog Singapore

Client: frog Singapore

A' Design Award yn Izer Winner in Web Category

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Verified Award Winner

Verify Award Status for #136784

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About KGI Bank Bankwebsite

KGI Bank is in responsive website ûntworpen foar in bank dy't út fjouwer dochterûndernemings bestiet. De website presintearret saaklike en detailhannelynformaasje binnen ien unifoarme ûnderfining. In fereenfâldige fisuele konsept lit klanten laach foar laach de ferskillende fasetten fan de bank ûntdekke. Mikro-animaasjes foegje emosjonele belutsenens ta oan gewoane ynteraksjes. Call-to-actions en faak brûkte helpmiddels binne tichteby-inoar pleatst om de folgjende stap te stypjen. Ferbettere navigaasje jout subtile begelieding tusken de seksjes fan de dochterûndernemings. De brûkersynterface waard ûntworpen yn Figma.

The Recognition

About the A' Design Award yn Izer

KGI Bank Bankwebsite is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan KGI Bank Bankwebsite wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. KGI Bank Bankwebsite wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions & Packaging: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tags: User Experience, User Interface Design, Design System, Website, Responsive
Production Technology: The user interface of this website was designed in Figma.
Design Challenge: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Research: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Project Duration: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Team Members: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Image Credits: frog Singapore, 2022