Gatorade GX Patch and APP Primary Function: Mobile Applikaasje by PepsiCo Design and Innovation

Gatorade GX Patch and APP Primary Function: Mobile Applikaasje by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Sulver in Mobyle Technologyen, Applikaasjes en Software Ûntwerp Competition Category.

SulverMobyl· 2022

Gatorade GX Patch and APP Primary Function: Mobile Applikaasje

by PepsiCo Design and Innovation

A' Design Award yn Sulver Winner in Mobyl Category

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Verified Award Winner

Verify Award Status for #137260

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade GX Patch and APP Primary Function: Mobile Applikaasje

Gx is in personalisearre hydraasjesysteem dat bestiet út in mobile applikaasje, in switpleister en in werbrûkbere flesse. It Gx-switpleister plakt op de ûnderearm en sammelet switswiet by ien hege-yntinsiteitstraining om fochts- en natriumferlies te folgjen. De Gx-app skennet it pleister en bout in switprofyl op. Op basis fan it switprofyl advisearret de app hydraasje- en fuelingstrategyen foar de folgjende training. Njoggen Gx-pod-formules mei ferskillende nivo's fan koalhydraten en elektrolyten wurde oan de brûker foarsteld. De pods brûke minder plastik as folslein fertinne, net-navulbere dranken.

The Recognition

About the A' Design Award yn Sulver

Gatorade GX Patch and APP Primary Function: Mobile Applikaasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Gatorade GX Patch and APP Primary Function: Mobile Applikaasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Gatorade GX Patch and APP Primary Function: Mobile Applikaasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Production Technology: The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
Inspiration: Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.

Read the Press Release