Middle of Nowhere Primêre Funksje: Flaterside fan de Website by Yijia Xie

Middle of Nowhere Primêre Funksje: Flaterside fan de Website by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Sulver in Webside en Webûntwerp Competition Category.

SulverWeb· 2022

Middle of Nowhere Primêre Funksje: Flaterside fan de Website

by Yijia Xie

Client: IBM Research

A' Design Award yn Sulver Winner in Web Category

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View at A' Design Award Press Release Award Badge

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The Design

About Middle of Nowhere Primêre Funksje: Flaterside fan de Website

Middle of Nowhere is in 404-flaterside dy't makke is foar de website fan in ûndersyksorganisaasje. In 404-side ferskynt wannear't in oanfrege webside net bestiet, en dit ûntwerp feroaret dat momint yn in besite oan ferbylde plakken. De lânskippen dy't toand wurde binne makke troch in generatyf adversarysk netwurk, in masinelearmodel dat traind is op tûzenen foto's fan echte lânskippen út de hiele wrâld. De resultaten binne plakken dy't nearne bestean. De side is boud as in responsive website, en de bedoeling is om it ferdwaald wêzen online rêstich en boeiend te meitsjen.

The Recognition

About the A' Design Award yn Sulver

Middle of Nowhere Primêre Funksje: Flaterside fan de Website is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Middle of Nowhere Primêre Funksje: Flaterside fan de Website wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Middle of Nowhere Primêre Funksje: Flaterside fan de Website is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie