Unless Agency Website by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Izer in Webside en Webûntwerp Competition Category.

IzerWeb· 2022

Unless Agency Website

by Fanny De Bray

Client: Unless agency

A' Design Award yn Izer Winner in Web Category

15,106

Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Website

Unless Agency is in webside dy't makke is as ûnderdiel fan in bredere merkidentiteit foar in konsultâns- en kommunikaasjeburo. De webside waard ûntwikkele nei in merkanalyze fan trends, konkurrinsjeposisjonearring en sektorpraktiken, wat late ta in merkplatfoarm dat de wichtichste boadskippen definiearre. De omtrek fan it merkmonogram wurdt brûkt om sirkelfoarmige geometryske foarmen te tekenjen dy't tekst en foto's struktureare en om ikoanen te foarmjen dy't wichtige punten yllustrearje. Kleuren en ôfbyldings binne ynspirearre troch de natuer en troch de wrâld fan lúks, wêrmei't de wearden en de presize oanpak fan it buro werspegele wurde.

The Recognition

About the A' Design Award yn Izer

Unless Agency Website is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Unless Agency Website wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Unless Agency Website wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.