Career Science Learapplikaasje by Centrick

Career Science Learapplikaasje by Centrick is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Brûns in Mobyle Technologyen, Applikaasjes en Software Ûntwerp Competition Category.

BrûnsMobyl· 2022

Career Science Learapplikaasje

by Centrick

Client: Centrick Marketing Solutions LLP

A' Design Award yn Brûns Winner in Mobyl Category

15,109

Verified Award Winner

Verify Award Status for #139463

View at A' Design Award Press Release Award Badge

Colors

The Design

About Career Science Learapplikaasje

Career Science is in mobile learapplikaasje foar studinten en junior professionals. De ynterface is basearre op bekende alledeistse apps, sadat navigaasje yntuïtyf oanfielt. It kursusmenu is regele as in muzykôfspyllist, en komplekse analyzes wurde útlein mei ienfâldige grafiken. Karriêrefoartgong wurdt toand as in kaart dy't útwaait yn nije kânsen. Klassemintlisten folgje gameformaten, en kânsen wurde presintearre as sammelkaarten. Skermen brûke in ferhâlding fan 16x9 en passe har oan ferskillende apparaten oan. It doel is om karriêrelearen dúdlik en boartlik te meitsjen.

The Recognition

About the A' Design Award yn Brûns

Career Science Learapplikaasje is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Career Science Learapplikaasje wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Career Science Learapplikaasje foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Dimensions & Packaging: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Tags: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Production Technology: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Design Challenge: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Research: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Inspiration: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Project Duration: May 2021 to August 2021, Mumbai, India
Operation Flow: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Team Members: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh