Top Mercury Website troch Daniel Houle is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Izer yn de kompetysje-kategory Webside en Webûntwerp.

IzerWeb· 2023

Top Mercury Website

troch Daniel Houle

Klant: Azuro Digital

A' Design Award yn Izer Winner yn de kategory Web

22,895

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #139506

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Top Mercury Website

Top Mercury is in webside dy't makke is foar in reklamebureau foar sosjale media. De webside brûkt bewegingseffekten, animaasjes en orizjinele yllustraasjes om in strak en modern esthetysk oansjen del te setten. It ûntwerp is makke mei Figma en ûntwikkele mei Webflow, en is folslein responsyf op alle apparaten, browsers en skermgrutten. Knoppen en keppelings litte besikers ynteraksje hawwe mei de ferskillende seksjes. Beweging is subtyl holden, sadat de ynterface dúdlik en ienfâldich te folgjen bliuwt. De webside berikte in konversjerato fan 8 prosint, boppe de brânsjereferinsje fan 5 prosint.

De Erkenning

Oer de A' Design Award yn Izer

Top Mercury Website is in winner fan de A' Design Award yn Izer, in prestisjeuze erkenning foar goede ûntwerpen dy't foldogge oan de profesjonele en yndustriële easken dy't ferwachte wurde fan goed ûntwurpen skeppings. Izerwinners litte grutte feardigens, hege spesjalisaasje, deskundich begryp en kreatyf fermogen fan har makkers sjen. Fan Top Mercury Website wurdt ferwachte dat it in tige heech achte, bewûndere en dierbere skepping is dy't praktysk en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Izer yntegrearret de bêste praktiken fan de sektor en hat feardige technyske skaaimerken ferbûn mei kennis en talint. Top Mercury Website wurdt respektearre foar syn yngeandens en is ûntwurpen om ferbetteringen fan de kwaliteit fan it libben te leverjen dy't helpe de wrâld ta in bettere plak te meitsjen.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Ofmjittingen & Ferpakking: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Labels: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Produksjetechnology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Untwerpútdaging: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Undersyk: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Ynspiraasje: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Projektdoer: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operaasjestreamferrin: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Ofbyldingskrediten: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.