Shadlee Primêre Funksje: Sûppakking by Mohammadreza Eslamparast

Shadlee Primêre Funksje: Sûppakking by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2022

Shadlee Primêre Funksje: Sûppakking

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

A' Design Award yn Sulver Winner in Ferpakking Category

29,845

Verified Award Winner

Verify Award Status for #140099

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Primêre Funksje: Sûppakking

Shadlee is in searje sûppakkings makke foar acht fruchtsmaken, wêrûnder ananas, mango en soere kers. Elke kartonnen ferpakking hat in breedte fan 45 mm, in djipte fan 45 mm en in hichte fan 130 mm. De grafiken binne mei de hân tekene yn in kubistyske styl, dêrnei ynskend en op de kompjûter ôfmakke. Flakke kleuren wurde brûkt om't de flekssografyske printmetoade gjin gradinten talit. Elke ferpakking lit in fantasygesicht sjen mei details lykas blêden, fruchten, muzykynstruminten of sportartikelen. De kleur fan elke ferpakking is besibbe oan syn smaak.

The Recognition

About the A' Design Award yn Sulver

Shadlee Primêre Funksje: Sûppakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Shadlee Primêre Funksje: Sûppakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Shadlee Primêre Funksje: Sûppakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.