Buddy Workwear Merkidentiteit by Pilotfisch GmbH and Co. KG

Buddy Workwear Merkidentiteit by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 A' Design Award yn Sulver in Reklame, Marketing en Kommunikaasje Ûntwerp Competition Category.

SulverReklame· 2022

Buddy Workwear Merkidentiteit

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

A' Design Award yn Sulver Winner in Reklame Category

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Verified Award Winner

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Colors

The Design

About Buddy Workwear Merkidentiteit

Buddy Workwear is in merkidentiteit dy't makke is foar in fabrikant fan wurkklean yn Dútslân. De namme Buddy foarmet de kearn fan de identiteit en is ôflaat fan de eardere bedriuwsnamme. Donkerblau tsjinnet as haadkleur en lit de produkten en foto's opfalle, wylst ljochtblau brûkt wurdt as aksint- en highlightkleur. De twa kleuren fulje inoar oan lykas buddy's. Dúdlike typografy en ienfâldige bewurding stypje de direkte hâlding fan it merk. De identiteit wurdt tapast op printe brosjueres, in webside, in fideo en in sosjalemedia-kampanje.

The Recognition

About the A' Design Award yn Sulver

Buddy Workwear Merkidentiteit is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Buddy Workwear Merkidentiteit wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Buddy Workwear Merkidentiteit is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster