Wan Shan Jiu 5696 Baijiu-ferpakking by Zhang Yanhui

Wan Shan Jiu 5696 Baijiu-ferpakking by Zhang Yanhui is a highly esteemed winner of the very prestigious 2023 A' Design Award yn Sulver in Ferpakkingsûntwerp Competition Category.

SulverFerpakking· 2023

Wan Shan Jiu 5696 Baijiu-ferpakking

by Zhang Yanhui

Client: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award yn Sulver Winner in Ferpakking Category

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Colors

The Design

About Wan Shan Jiu 5696 Baijiu-ferpakking

Wan Shan Jiu 5696 is in ferpakkingsûntwerp foar in heechweardige Sineeske Baijiu bedoeld foar de ynternasjonale merk. De flesse hat in trijehoekige foarm dy't stevich en stabyl is. De trijehoekige foarm ferbynt dekorative eleminten fan 'e westerske klassike arsjitektuer mei it eastlike idee dat trije alle dingen fan 'e wrâld fuortbringt. Trijediminsjonale reliëfs fan ferneamde wrâldmonuminten omjouwe de flesse en suggerearje in reis om 'e wrâld. In útsniene metalen ynsyngele markearret de kwaliteit fan it produkt. De kadodoaze en de flesse kinne beide bewarre en útstald wurde.

The Recognition

About the A' Design Award yn Sulver

Wan Shan Jiu 5696 Baijiu-ferpakking is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Wan Shan Jiu 5696 Baijiu-ferpakking wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Wan Shan Jiu 5696 Baijiu-ferpakking is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimensions & Packaging: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Tags: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Production Technology: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Design Challenge: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Research: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiration: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Project Duration: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Operation Flow: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Team Members: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Image Credits: Xiang Shasha
Wang shijie