Altitude Series Wynetiket troch Yanhui Zhang

Altitude Series Wynetiket troch Yanhui Zhang is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Ferpakkingsûntwerp.

SulverFerpakking· 2023

Altitude Series Wynetiket

troch Yanhui Zhang

Klant: Wuhan Pufine Creative Technology Co., Ltd.

A' Design Award yn Sulver Winner yn de kategory Ferpakking

24,753

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #141117

Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Altitude Series Wynetiket

Altitude Series is in wynetiket makke foar winen út de Shangri-La-regio en ynspirearre troch de skatkaarten fan aventoerferhalen. It etiket brûkt in hichtekaart om de hege hichte en lege breedtegraad fan it groeigebiet wer te jaan. Koördinaten en hichtesifers jouwe de kwaliteit en it nivo fan elke wyn oan. Trije kleuren ferwize nei de pleatslike omjouwing, mei sulver foar snie, blau foar de mar en swart foar de nachtlike himel. Licht ferhege gouden koördinaten meitsje elk nivo maklik te werkennen. Ultraviolet printsjen wurdt tapast op in spesjaal papier mei fine bûgde tekstueren dy't it ljocht brekke.

De Erkenning

Oer de A' Design Award yn Sulver

Altitude Series Wynetiket is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Altitude Series Wynetiket wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Altitude Series Wynetiket is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
Ofmjittingen & Ferpakking: Width: 90MM, height: 95MM
Labels: Shangri-La, treasure, map, poster, wine, packaging design
Produksjetechnology: The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
Untwerpútdaging: The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
Undersyk: The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
Ynspiraasje: Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
Projektdoer: The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
Operaasjestreamferrin: Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
Teamleden: Creative Director: Xia Ling
Designer: Wang Yang
Ofbyldingskrediten: Creative Director: Xia Ling