Meer Oploskoffie Ferpakking troch Masoud Najafi Amirkiasar

Meer Oploskoffie Ferpakking troch Masoud Najafi Amirkiasar is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Brûns yn de kompetysje-kategory Ferpakkingsûntwerp.

BrûnsFerpakking· 2023

Meer Oploskoffie Ferpakking

troch Masoud Najafi Amirkiasar

Klant: Masoud Najafiamirkiasar

A' Design Award yn Brûns Winner yn de kategory Ferpakking

12,564

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #141887

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Meer Oploskoffie Ferpakking

De ferpakking ûntwerp fan in nij-to-merk produkt giet net allinnich oer de keunst fan it ûntwerp, mar ek oer de keunst fan in begripe de klanten & # 039; geasten en stean út op 'e planken tsjin konkurrinten. Mei dizze nuânses yn gedachten, hat it Meer-ferpakkingsûntwerp de tekstuer fan it definitive produkt yn yllustraasje nommen om alle sinnen fan kofjeleafhawwers te stimulearjen en te belûken. Ek spylje de yndieling en unkonvinsjonele lettertypegrutte in wichtige rol by it lûken fan konsuminten nei it produkt. Dit ûntwerp is makke mei de hope om serieuze feroaring te meitsjen op 'e drankplank fan' e winkels.

De Erkenning

Oer de A' Design Award yn Brûns

Meer Oploskoffie Ferpakking is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Meer Oploskoffie Ferpakking wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Meer Oploskoffie Ferpakking foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Ofmjittingen & Ferpakking: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Labels: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Produksjetechnology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Untwerpútdaging: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Undersyk: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Ynspiraasje: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Projektdoer: The project started In Tehran in November 2020 and finished in May the following year
Operaasjestreamferrin: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patinten: None.
Ofbyldingskrediten: Image #1: photographer Bita Shakerin, Espresso, 2020